Paper Descriptions 

80# Gloss Text
Standard glossy paper stock, about as thick as a light magazine cover. The shiny
finish provides an excellent opaque base for rich process color printing. This is our
most popular stock for: Brochures, Catalog Inserts, Flyers, Posters, etc. 

100# Gloss Text
Similar to the 80# gloss text, but 25% thicker and heavier, for a more substantial
feeling piece. Standard Uses: Brochures, Information Sheets, Self-mailers, etc. 

80# Matte Text
This stock is finely coated with a non-gloss finish. It provides an excellent opaque
base for easy to read, crisp typography. Standard Uses: Brochures, Catalog Inserts,
and Flyers, etc. 

80# Gloss Cover
As a "cover" stock, this paper is stiff, about like a postcard or baseball card. This
stock is coated with a glossy finish, making photographs and other images look
beautiful. Standard uses: durable, heavy-weight Brochures, Catalog Covers, Product
Spec Sheets. 

100# Gloss Cover
We use this stock exclusively for postcards, business cards and rack cards. The
glossy, coated finish makes photographs and other images look beautiful. Consider
adding aqueous coating to your four color sides for added protection and shine. 

70# Lustre Text
This uncoated (non-glossy) white stock is guaranteed safe for desktop laser printing,
making it perfect for your letterhead and envelopes. Many common stationery stocks
are not appropriate for 4-color printing, so we have selected Lustre for best results.
Feels thick and substantial in your hands. 

Aqueous Coating
This clear coating is used to protect your printed pieces. It provides a high-gloss
surface that deters dirt and fingerprints. Aqueous coating improves the durability of
postcards as they go through the mail, and protects business cards as they ride
around in people's pockets. It also looks beautiful on brochures, catalog covers, and
stand-alone flyers. Gives brochures a rich, high-end feel!